Whenever an ICO project is geared towards solving an existing problem in a well-known industry, it is bound to succeed. I came across this project (GANA) designed to solve challenges facing the cannabis industry and I have decided to do an article on it. Let’s look at how this project can solve the marketing challenges facing the cannabis industry.
The blockchain technology and Artificial Intelligence are known to be the leading technologies of the 21st century because of how they have helped in making a lot of industries more secure, transparent and efficient. An integration of the Blockchain technology and Artificial Intelligence (AI) into the cannabis industry will go a long way to rebranding and revolutionizing the cannabis industry.
CHALLENGES FACED BY LICENCED CANNABIS RETAILERS
The competition between licensed and black market retailers is a tough one that it is always in favor of the black market (illegal) retailers. This is because the illegal retailers are closer to the consumers; they understand the emotion and what the consumers want and when they need it. The licensed retailers spend a lot of money running Ads but at the end of the day, they end up not making enough sales.
Due to strict laws against the promotion of cannabis in some countries, it is quite difficult for licensed cannabis retailers to publish promotional contents about their brands on blogs, website or social media where they would have been able to have access to their potential customers. Another avenue that would have helped the retailers to reach their target audience is email marketing but most email marketing providers do not accept email contents having “cannabis” as the focus of the content. This makes it very difficult for cannabis, a plant with highly medicinal value from getting to the right audience. GANA was specially designed to help solve this challenge and bridge the gap between licensed growers, distributors, retailers, dispensaries and users of cannabis. Let’s quickly look at what GANA is all about and how it plans to bring a lasting solution to the cannabis industry.
GANA is simply the blockchain business for the cannabis industry; it is designed to adopt Artificial Intelligence (AI) in the cannabis industry. The project will make it possible for licensed retailers and dispensaries to get their cannabis to the right audience.
The grower, strain, content and dispensaries of cannabis is important to the consumer and as such GANA will collate such information and send it to the consumers via GANA mobile Application which acts as a communication interface between the GANA AI and cannabis consumers. So if the details of your cannabis are on the GANA ecosystem, it will be easy for the users to have access to you.
This project will help in bridging the gap between the between licensed growers, distributors, retailers, dispensaries and users of cannabis therefore making cannabis easily accessible by its users especially those in the medical field.
The ICO is presently ongoing and I will advise you to consider being a part of this great project. I will also suggest you to visit the essential links below to get more information about the GANA project.
Bitcointalk Username: Sorento
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=1910177